I’ve noticed something recently: When asked, most people can not define science.
Answers often describe the products of engineering and 'technology' - frequently citing everyday items a user trusts, but does not mechanistically understand (e.g. computers, medicines etc). In this sense “science” provides a contemporary noun for magic. A talismanic utility delegated by technology companies and boffins.
Science is rarely described as method.
There is an extremely common confusion between science as a process and the products of scientific discovery. Contemporary scientific TV programmes do little to alleviate this issue. Many shows focus on the conclusions of scientific inquiry; with little or no narrative on how that conclusion was induced. Audiences are often told to accept something extraordinary with little or no explanation.
Carl Sagan famously said: “Extraordinary claims require extraordinary evidence”. He was discussing the dubious empiricism of extra-terrestrial visitors, but I would argue that most scientific discoveries reported in popular media are extraordinary to everyday human experience. With such regular fantastical pronouncements, now more than ever, extraordinary claims require extraordinary explanation of the evidence.
Sagan was the mainstream master of this. Not because he had access to more or better evidence than anyone else, but because he was given a sufficient canvas to describe the empirical narrative underlying scientific claims. Longer-form media (such as Brian Cox’s Wonders series, the occasional Horizon episode and full-length newspaper articles) do better, but typically still elevate scientific conclusions over the method used to induce these conclusions.
So why is the method not routinely explained? Extraordinary explanation of the evidence is (nearly) always found in peer-reviewed scientific articles. However, these documents are composed in the esoteric lexicon of their niche and often hidden behind paywalls. Such language and accessibility barriers ensure peer-reviewed papers only educate the educated. Access to peer-reviewed journals is improving (see Wellcome, MRC and BBSRC), but from personal experience the primary obstacle is not the availability of the evidence, but the language used to describe the evidence. Most experimental evidence is highly technical and it is extremely difficult to explain something esoteric to a non-expert without using esoteric language. Existing approaches to overcome this include 'dumbing down' the explanation (i.e. removing detail) and metaphorical translation of methodology into more general language. I prefer a bias towards the later as this treats the audience with a little more respect - but there is still a real danger of patronisation with excessive metaphor. When balanced just right, good communicators (such as Sagan and more recently Ben Goldacre) can clearly explain the methodology underlying their claims.
Unfortunately many science communicators put conclusion before method; resulting in factual media, not science media.
This all tickles me because the scientific method is extremely simple.
All claims are induced from evidence. These claims are always falsifiable and it is the job of future scientists to test that fallibility. If something can’t be proved wrong, it’s temporarily 'right'. Richard Feynman nailed it nearly 50 years ago.
Maybe if we can overcome the language barrier, more people will appreciate that science isn’t an iPad; it’s a method for evidence-based decision-making.